Walter Craft Caesar

PARTNER SINCE 2019

over-delivering in uncertain times

Walter Craft Caesar dedicates their time to creating a sustainably sourced, high-quality caesar mix that's free from artificial colours, flavours, or high-fructose corn syrup. Walter brings a Canadian-made product to the mass market. They are the only Ocean Wise certified caesar mix and participate in charitable initiatives such as their annual contribution to Big Brothers and Big Sisters of Canada and National Caesar Day donations to Second Harvest Canada. You can learn more about Walter Craft Caesar by watching their ✨CBC Dragons’ Den Pitch✨

A MORE CONSISTENT & STREAMLINED PROCESS

In 2019, Walter approached FEED to support their digital marketing channels (Instagram, Facebook and Twitter), with a focus on creating a more consistent posting schedule while alleviating internal pressures and bottlenecks. Our main objectives were:

1. Develop a consistent brand image on digital platforms

2. Create a fluid approval and feedback process

3. Create content for organic feed + sponsored campaigns

bringing consistency + quality to our digital customer channels

OVER-DELIVERING IN UNCERTAIN TIMES

FEED's marketing strategy for Walter included:

1. Content creation (photo + video)

2. Social media moderation

3. Developing feedback and approval systems for remote clients

Some successful initiatives for Walter include developing the Josh Makes Caesars series and the 2020 National Caesar Day campaign - that we shot, edited and deployed throughout the first COVID-19 mandatory regional lockdown.

CONSISTENT AND QUALITY-DRIVEN RESULTS

Through 2020 and 2021, FEED's work has helped bring consistency and quality to Walter's digital presence, illustrating that even remotely and throughout quarantine our team's efforts can bring new initiatives to life while maintaining the brand's voice and identity.

FEED can help you grow your brand across multiple digital media platforms. Contact us today and learn how!