You need to validate your marketing efforts to your board or other high-level stakeholders by turning hard numbers into meaningful stories and insights.

You've been hiring random vendors and it's become ineffective and complicated. You're spending time and money on a bunch of marketing activities that aren't working together and you're not seeing a ROI.

You're hiring for marketing roles without a deep understanding of what you should be looking for. The result has been a series of bad hires who couldn't deliver results. Your marketing has been stop-and-start and as a result it looks all over the place. You haven't gotten consistency or messaging down pat - let alone really started to see results. You're reluctant to hire again but you don't have the skills in-house.

You're ready to take the next step with your business but your content doesn't reflect that. It feels 2 years behind, slightly unprofessional, and static compared to all the new video formats. How are you supposed to choose between running a business that is well managed and making it look that way to your clients?

You thought you could DIY social, but you learned you're too busy the hard way. Things get overlooked and you're not posting enough to get traction or keep up with the competition. Your brand is suffering and you're starting to lose customers to competitors who are posting on point content regularly and keeping up with trends.

You've spent hours reading different tutorials and blogs written by "experts" about the best ways to interpret your data to generate growth - but each one says something different. You still feel totally confused about what to do with this information. You're no further ahead than when you started except now you have even less time to try and generate insights for the report and you're panicking.